Press & Partners
GAMBO press kit.
Logos, colours, type and boilerplate — everything you need to write about GAMBO or run a campaign with us. Free to use within the guidelines below.
Logos
The mark and the wordmark.
The chip replaces the O — it is part of the word, not a separate icon. Chip marks are vector; wordmarks are transparent PNG at 1600px.
Colour
Gold on near-black.
Gold is the brand. Felt green belongs to table games only, and the action red is reserved for watch and subscribe buttons so the CTA is recognised before it is read.
- Ink
#07070aPage background - Gold
#f7b733Primary brand accent - Bone
#f6f2e9Headings and body text - Felt
#16a06dTable games / craps only - Dice
#fa4f59High-energy accents - Action
#d90000Watch & subscribe CTAs
Typography
Three faces, one voice.
Aa
Archivo · Display
Headlines, always uppercase, width axis 118–125. The extended letterforms are the brand’s signature.
Aa
Instrument Sans · Body
All running copy, labels and interface text.
Aa
Instrument Serif · Editorial
Italic only, for story standfirsts and pull quotes.
Usage
How to use the brand.
- Write the name in full caps: GAMBO.
- Keep clear space around the logo equal to the height of the chip.
- Use the gold or bone marks on dark backgrounds, ink on light.
- Pair with the tagline “Where Gambling Gets Real” where space allows.
- Never write “Gamble”, “Gambo!” or “GAMBO Casino”.
- Do not recolour the chip or replace it with another symbol.
- Do not stretch, rotate, outline or add effects to the wordmark.
- Do not place the logo on a busy image without a scrim behind it.
Boilerplate
Copy and paste.
Short — one line
GAMBO™ is a gambling entertainment brand built around the people, personalities and moments that make casino culture unforgettable.
Long — one paragraph
GAMBO™ is a gambling entertainment brand built around the people, personalities and moments that make casino culture unforgettable. From craps tables and casino floors to sports, stories and creator-driven content, GAMBO covers the action, the characters and the chaos — the wins and the losses alike. GAMBO is an entertainment brand, not a gambling operator.
Fast facts
- Name
- GAMBO™
- Pronounced
- GAM-bo
- Founded
- 2026
- Category
- Gambling entertainment media
- Not
- A casino, sportsbook or affiliate